WHAT IS DIGITAL MARKETING 

The promotion of brands using the internet and other digital communication channels is known as digital marketing, sometimes known as online marketing. This includes text and multimedia messages as well as email, social media, and web-based advertising as a marketing channel.


BEST SERVICES YOU CAN PROVIDE IN 2023


1. SEO



Search engine optimization(SEO) is a great place to start with your digital marketing carrier, Search engine optimization(SEO) is the process of organically driving traffic towards a specific website by carefully maintaining keywords, website performance quality, and backlinks.

which will help you increase your ranking on Google or any other search engine. The main benefit of learning SEO is once you start being good at it you can also create your own website and create a huge advantage over other new websites because you have already learned SEO

types of SEO

  1. On-Page SEO: focuses on internally optimizing the website (e.g., blog posts, articles, landing pages, schema, etc.) to rank higher.
  2. Off-Page SEO: helps in external website optimization through the use of outside methods like link-building
  3. Technical SEO: comprises server and website optimization for easier site crawling and indexing by bots.


2. Pay-per-click (PPC) advertising



one of the best services you can provide as a digital marketing freelancer or agency is pay-per-click (PPC) advertisement, as its name (PPC) ads the business will per you a small fee accordingly to the ads clicked.

you can use free websites like canva to create an ad format and start an ads campaign. PPC campaigns often deliver a great return on investment. For instance, you might pay $2 for a click that leads to a sale of $500, making your ad a worthwhile investment. 

the more profit you can bring to the business you are working with the more they are going to pay you for your contract.

3. content marketing



Everything you see on social media or the Google search engine is an example of content, without content, there is no chance of success. 

there are many business or model that knows utilizing TikTok, Instagram, or other social media could help them generate more revenue but some of them are too busy to create content on social media. what you are going to do is utilize that weak spot and come up with a contract that includes creating content for them. The average income of content marketers is $47,268-$70,941.

some common demands for content

  • blog posts and articles
  • TikTok videos
  • Instagram reels
  • email
  • social media post
  • podcast
4. social media marketing



social media marketing is also not much different than content marketing, the main motive is still to make products or one individual account more visible on the internet.  in order to dive into the competition they need to increase brand awareness which is done through the use of social media.
  • use both free and paid channels to reach your target audience.
  • enables interaction with your audience
  • discovers information about your audience
  • serves as a channel for connection with customers
  • makes content distribution simpler, keeps you trendy
  • make competitive analysis
Increase website quality



if you are familiar with coding, you can provide services like a website where you are going to make sure the site is aesthetically pleasing and simple to use. They frequently concentrate on the more creative elements.

focus more on the coding and technical elements that make a website work. people tend to stay on a website if it is simple and informative. you can help them create a professional-looking website that would increase customer engagement.