What is digital marketing?




Digital marketing is the utilization of the internet to tell people about their products or services. These can be done by creating a website, using social media, sending business emails, or even putting ADs on social media such as Google ads, Facebook ads.

for example, those ads you see while using any social media such as Facebook, Tiktok,  Instagram, or any other platform presents your ads it is also an example of digital marketing.



Most of the society in the world is now connected with digital platforms and consumes most of the time on online platforms like social media . Also, the promoters and assistance providers are qualified to expand on online social agendas and various online doorways.



Top Benefits of digital marketing

  1. fast-growing industry
  2. flexible time
  3. no exact degree needed
  4. higher success rate 
  5. less costly than traditional marketing
  6. high paying jobs
  7. can work from home
  8. entrepreneurship possibilities



How to start Digital marketing


The initial phase in becoming a digital marketer is to enroll in a training course that will provide you with the skills needed to succeed in this field. As many training programs specialize in specific types of digital marketing, it can also be important to know if there is a particular area of digital marketing you'd like to focus on. But there is always the option of just learning some of the foundations of digital marketing first, and then deciding later whether you want to concentrate on a certain area.



however, I can help you make it simple for you to understand



1. learn the basics of digital marketing. before diving deep into digital marketing first, you need to understand its basics so I would suggest to you utilize resources available online that can teach you the basics of digital marketing:

  1. Google Digital Garage: This free course from Google teaches you the basics of digital marketing, including SEO, social media marketing, and email marketing.
  2. HubSpot Academy: HubSpot offers a variety of free and paid courses on digital marketing, including content marketing, inbound marketing, and social media marketing.
  3. Skillshare: Skillshare is an online learning platform that offers courses on a variety of topics, including digital marketing.


2. Select the channels for your digital marketing. After gaining a fundamental understanding of digital marketing, you must decide which mediums you are going to use to communicate with your target market. Some well-liked digital marketing approaches are:

  1. Website: Your website is your online home base, so it's important to make sure it is well-designed and informative.
  2. Social media: Social media platforms like Facebook, Twitter, and Instagram are great ways to connect with potential customers and promote your products or services.
  3. Email marketing: Email marketing is a great way to stay in touch with your customers and promote new products, sales, and other news.
  4. Paid advertising: Paid advertising can help you reach a wider audience and target your ads to specific demographics.



3. start small and build slowly. You don't need to do everything at once. Start with a only few services that you are comfortable with and focus on mastering them. give your whole time to it and master it being an expert in one thing is better than being average in everything.



4. practice what you have learned by creating your own campaign.  what have you learned so far? Are you sure you can provide great quality service? not yet right, keep practicing what you are going to provide clients in the form of service to clients.







you can provide different  services as a digital marketing agency or freelancer and utilize the internet to advertise your services :


what skill do I need to learn Digital marketing?


Digital marketing isn’t something you can perfect overnight. You need to create it as a habit. Well, digital marketing in the interest of searching for a job will require you to specifically develop skillsets for that industry.



1. Linkedln
Even if you just have a small number of contacts, you can begin to utilize LinkedIn to find new clients for your digital marketing service. Establish your authority by providing engaging content and articles, communicating with potential customers, and engaging in conversations.

2. Facebook ads
using Facebook ads can be a great source to find clients who will be willing to work with you. with Facebook still having 2.7 billion users in 2023 you are more likely to find people willing to work with you way faster than other advertising platforms.

3. youtube
youtube can be time-consuming but trust me all the time you spend on youtube will be worthwhile. also with youtube's new feature, you can create shorter content and still generate leads from youtube.