how do you start your own SMMA
The great news is that starting an SMMA takes less time and resources than many other businesses. Here's what you need:
- Legally establish your agency by choosing a name, registering, and structuring your business. This provides credibility right away.
- Obtain equipment like a reliable computer and high-speed internet access to handle your work efficiently.
- Create accounts on the top social platforms where you can directly engage with your target audiences. Meet them where they are most active online.
- Set up professional email and phone services so prospects can easily contact your business.
And that's it - with those building blocks in place, you'll be set to open for business!
You can start small by working part-time and ramp up as you bring on more clients. The flexible structure of an SMMA means you can scale your time commitment and earnings potential up or down.
popular services you can offer when starting SMMA
The next step will be to decide which services you are going to offer
The best services that you can offer which are still very popular in 2023 are paid advertising, social media management, content creation, web development, SEO, graphic design, and lead generation.
Managing accounts on popular platforms like Facebook, Instagram, or TikTok based on where a client's audience is most active. This includes posting content, engaging with followers, and monitoring metrics. For paid advertising, you can offer management of Google Ads and Facebook Ads campaigns to help clients promote products, drive traffic to their website, and track conversions.
start with the service that you are more comfortable with. anything service you have passion for and experience.
who are your customers?
now you are going to identify who can be your potential clients when finding clients for your SMMA business. Also, remember to stick with one niche only which will help you gain trust and authority over time on certain niches.
as for the target niche, you can try some popular target audiences such as pharmacy fitness gyms, e-commerce stores, cosmetics, high-end restaurants, and hotels. once you identify your target customer niche, you can start building connections with them by attending local business events, cold calling, emailing,l or getting in touch with them from platforms like linkedln.
how to find potential clients?
you can look out for potential clients on platforms like Quora, Reddit, linkedln or even Google Maps Make sure you are speaking to the person making the decisions whenever you approach a potential client. You don't want to waste time talking with unclear individuals.
It's important to have some details of the decision maker like name, phone number, and email address after getting in contact with them this will help you generate leads even if they were not potential clients for now.
also, keep in mind that you won't be able to connect with every prospect on the first try so don't get frustrated if some business wont pick up your calls.
For example, if your niche is real estate agents, great places to make connections both online and offline could be:
- Real estate-focused subreddits like r/realtors to join discussions
- Local real estate meetup events to network in person
- Facebook groups dedicated to real estate professionals in your city
- Realtor associations in your state that host conferences and classes
how much should I charge the customer?
when charging your potential customer make sure to take into account both your target market and your competition. You can't price too much since you won't be able to attract consumers, but you also can't charge too little because people might assume your services are of poor quality.
When starting new I personally would suggest you charge no less than $150 and no more than $300 this will help you get profit and also cover external expenses for your clients such as paid advertisement. Consider providing services that combine multiple services at a discounted rate
Also, make sure to increase your price gradually as you build a portfolio and proven result.
How to sign your first client
Key Points
- Perfect your sales pitch and value proposition
- Establish authority and credibility
- Follow up consistently with leads
if you have done research about SMMA you probably already heard about him but if you don't know about him Iman Gadzhi is an expert in the world of social media marketing agencies. He is the founder and CEO of Agency Incubator, a leading online education platform that helps people launch and grow their own successful SMMAs.
Gadzhi started his first SMMA at just 19 years old and has grown it into a multi-million dollar business managing campaigns for big brands. He now teaches others to find similar success by following his proven SMMA system owner of IAG- media ( SMMA agency) with 3.02 million subscribers on youtube you can learn A to Z about SMMA from his youtube channel Iman Gadzhi
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