Digital marketing is all about advertising and selling products or services using the internet and electronic devices like computers and smartphones

instead of using newspaper, mail, TV, or radio ads like traditional marketing, digital marketing uses websites, social media, email, and apps to reach customers. 


Example of digital marketing includes

1. Search Engine Optimization (SEO) - Doing things like using keywords so your website shows up higher in Google search results. Helps people find you online.

2. Social Media Marketing - Posting about your business on social media sites like Instagram or TikTok to get followers. Can show ads too.

3. Content Marketing - Creating helpful, entertaining blogs, videos, and other content that people want to read and share online.

4. Email Marketing - Sending emails to customers who signed up with deals, new products, or news about your business. Lets you talk directly to them.

5. Pay-Per-Click (PPC) ads - Paying to show ads on Google and websites when people search for related keywords. Only pay when clicked.


In 2021, global spending on digital advertising reached $491.7 billion, and it keeps growing. Analysts predict the worldwide digital ad market will hit $786.2 billion by 2026.  Two of the most popular types of digital ads are display advertising and pay-per-click (PPC) search ads. The display lets companies place visual ads on websites. PPC ads show up on Google and social media when people search keywords related to the business. So we can expect to keep seeing more and more online ads as digital marketing expands globally!


Then there is digital offline marketing, such as:


Out-of-Home Advertising: This involves advertising your company or product utilizing billboards, transport ads, or other forms of visual media. This may be an ideal way to engage a large audience and make an impactful visual impact.

TV marketing:  This is the practice of promoting your goods through commercials, infomercials, or even product demos.

Radio marketing: Telling listeners about your goods through advertisements and trailers.

You can do digital marketing in both digital and traditional ways. using an allrounder business strategy using both digital and traditional methods you can grow your business or clients' business 


Advantages of digital marketing

  • Lower cost than traditional marketing
  • Ability to precisely track and analyze data
  • Content can be quickly measured and optimized
  • security and privacy concerns with data collection
  • Personalize content for individual customers
  • Interactive content like social media

challenges of digital marketing



1. Lots of New Ways to Reach People: There are so many new websites, apps, and social media sites that customers are spread out all over. It's hard for marketers to reach them everywhere.

2. Too Much Data: Digital ads and sites give marketers lots of data on customers. It's overwhelming to figure out what's actually important.

3. Personalized Messages: Customers want messages just for them based on their interests. Doing this for large audiences is really hard.

4. High Cost of Ads: More competition means companies have to pay more to show ads and get new visitors. Makes it expensive to grow.

5. New Technology Changes: It's tough for marketers to keep up with new upcoming technologies like virtual reality and artificial intelligence.

6. Privacy Rules: New privacy laws limit how much customer data brands can collect and use. Makes targeting ads harder.

7. Customer Expectations: Customers want fast responses, consistent service on all devices, and good experiences. Hard to deliver perfectly.



How does digital marketing work 


Digital marketing is advertising and selling products or services using the internet, mobile phones, and other digital technology.

The main goal is to promote a business and get more visitors to its website or store.

Some key ways digital marketing does this:

  1. Search engine optimization helps a website show up higher in Google search results so more people find it.
  2. Social media marketing means posting about products on sites like Facebook or Instagram to get followers.
  3. Pay-per-click ads display on Google and social media when people search related keywords. Businesses pay when users click the ads.
  4. Affiliate marketing is getting others to promote products through their blogs, videos, or posts by paying them a commission.
  5. Content marketing refers to creating useful blogs, videos, etc. that people want to read and share online.
  6. Email marketing is sending emails to customers who signed up to receive news and offers from the business.
Digital marketing uses the power of the internet and mobile devices to promote businesses in ways traditional advertising cannot. The goal is to attract and engage more potential customers online.



How to start Digital marketing


The initial phase in becoming a digital marketer is to enroll in a training course that will provide you with the skills needed to succeed in this field. As many training programs specialize in specific types of digital marketing, it can also be important to know if there is a particular area of digital marketing you'd like to focus on. But there is always the option of just learning some of the foundations of digital marketing first, and then deciding later whether you want to concentrate on a certain area.






1. learn the basics of digital marketing. before diving deep into digital marketing first, you need to understand its basics so I would suggest to you utilize resources available online that can teach you the basics of digital marketing:

  1. Google Digital Garage: This free course from Google teaches you the basics of digital marketing, including SEO, social media marketing, and email marketing.
  2. HubSpot Academy: HubSpot offers a variety of free and paid courses on digital marketing, including content marketing, inbound marketing, and social media marketing.
  3. Skillshare: Skillshare is an online learning platform that offers courses on a variety of topics, including digital marketing.


2. Select the channels for your digital marketing. After gaining a fundamental understanding of digital marketing, you must decide which mediums you are going to use to communicate with your target market. Some well-liked digital marketing approaches are:

  1. Website: Your website is your online home base, so it's important to make sure it is well-designed and informative.
  2. Social media: Social media platforms like Facebook, Twitter, and Instagram are great ways to connect with potential customers and promote your products or services.
  3. Email marketing: Email marketing is a great way to stay in touch with your customers and promote new products, sales, and other news.
  4. Paid advertising: Paid advertising can help you reach a wider audience and target your ads to specific demographics.



3. start small and build slowly. You don't need to do everything at once. Start with a only few services that you are comfortable with and focus on mastering them. give your whole time to it and master it being an expert in one thing is better than being average in everything.



4. practice what you have learned by creating your own campaign.  what have you learned so far? Are you sure you can provide great quality service? not yet right, keep practicing what you are going to provide clients in the form of service to clients.